Media plan for Nescafe in the United Kingdom Essay

Media plan for Nescafe in the United Kingdom - Essay ExampleFirst, the companys promotional message will be explored to establish the note of content in Nescafs advertising streamlet. Second, each identified advertising medium will specify how the advertisements will be implemented. Lastly, the cost of implementation and challenges to the lam will be discussed as an overview of the plan.As currently stated on their website, Nescaf UK is launching a worldwide campaign to promote responsible farming, production, and consumption. In this effect, Nescaf wants to shift the message of not only providing the best coffee in a cup, but also to go beyond the cup. With this, it is important that the message for the campaign will focus on this particularly tagline to show the uniformity in concept of the entire campaign message. As such, the theme, go beyond the cup, should meet these three areas which Nescaf currently puts its focus on.Mixed media advertising means equally utilizing both t he traditional and modern media for product promotion. With todays technology-driven society, Nescafs assorted media plan will include the use of internet in targeting young consumers (aged 18 - 45 years old) who mostly subscribe to modern forms of communication. On the other(a) hand, Nescaf will also continue placing advertisements to radio, print, and television because it recognizes the fact that these traditional forms of media, given their significance in advertising, will become more effective if it is integrated by the new media.Advertisements in print, radio, and television remain a competitive form of product promotion because it gives lasting impression to consumers and establishes a stronger brand identity. Because of this, Nescaf will font in TV, print, and radio advertisements in major broadcast networks in the UK.First, Nescaf will tap two television companies, ITV2 and SKY1, to showcase the advertisements of the company. These TV networks contain